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Abraham Oluwofobi
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Early Grind Identity

A monochrome identity system for a third-wave coffee roaster.

Early Grind Identity
Client
Early Grind
Year
2025
Category
Branding
Services
Branding, Graphic Design

Overview

From the wordmark to the bag, we built a complete identity rooted in process and craft. The system stretches from business cards to packaging without losing tension.

The challenge

Stand out in a saturated specialty coffee market without resorting to clichés.

The outcome

Wholesale enquiries up 4x in the first quarter post-launch.

Let's work together

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