Meridian Restaurant
Identity, menu system and reservation site for a tasting-menu restaurant.

- Client
- Meridian
- Year
- 2024
- Category
- Hospitality
- Services
- Branding, Graphic Design, Website Development
Overview
A deliberate, slow-paced visual identity that draws from the kitchen's seasonal rhythm. We built a quiet reservation site that puts the menu first.
The challenge
Communicate a 12-course tasting menu without overwhelming first-time guests.
The outcome
Online reservations 2.1x baseline within 6 weeks of launch.
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